Social Media & Data Analytics Advising Sheet

Students may propose other courses to their academic advisor to best meet their academic goals.
This advising sheet is not a contract but is designed to help students track academic progress.
A maximum of 6 credit hours total from COMM 3890, 3891, 3892 and 3893 may be counted for the major.
Select classes carefully to meet upper-division requirements.
Download the Social Media & Data Analytics Advising Sheet (Word Document).
Information on departmental class offerings can be found on the semester-by-semester course rotation webpage, or by downloading a PDF version of the semester-by-semester course rotation schedule.

2026-27 Catalog Year

Course Title	Credits
COMM 1020 HU Principles of Public Speaking	3
COMM 1130 Media Writing OR COMM 1140 Writing for Workplace Communication	3
COMM 2110 HU CEL Interpersonal and Small Group Communication	3
COMM 3000 Communication Theory Prerequisite for many upper-division courses and should be taken as early as possible.	3
COMM 3150 Communication Research Methods	3
COMM 3650 Communication Law	3
COMM 4890 INT Communication Internship	3
COMM 4990 Senior Seminar	3

Course Title	Credits
COMM 2250 HU Essentials of Digital Media	3
COMM 2400 Social Media for Communicators	3
COMM 3350 Visual Communications	3
COMM 3460 Public Relations and Social Media	3
COMM 3840 Data Visualization and Storytelling	3
COMM 3880 Audience Analysis	3
COMM 4880 Social Media Metrics and Management	3

Course Title	Credits
COMM 1560 Audio Production and Performance	3
COMM 2010 HU Mass Media and Society	3
COMM 2200 Multi-Camera Production and Performance	3
COMM 3080 Intercultural Communication	3
COMM 3090 Gender and Communication	3
COMM 3100 Small Group Facilitation and Leadership	3
COMM 3120 Advanced Public Speaking	3
COMM 3130 News Writing and Storytelling	3
COMM 3200 Live Event Production	1-3
COMM 3220 Editing	3
COMM 3400 Introduction to Public Relations & Strategic Communication	3
COMM 3440 Public Relations Writing	3
COMM 3550 Organizational Communication	3
COMM 3740 Writing for Screen	3
COMM 3750 Advanced Cinematography and Editing	3
COMM 3820 Persuasive Communication	3
COMM 3850 Advertising	3
COMM 3890 INT Advanced Cooperative Work Experience with Signpost	1-3
COMM 3891 INT Advanced Cooperative Work Experience with KWCR	1-3
COMM 3892 INT Advanced Cooperative Work Experience with Public Relations	1-3
COMM 3893 INT Advanced Cooperative Work Experience with Studio 76	1-3
COMM 3894 INT Advanced Cooperative Work Experience with Social Media and Data Analytics Lab	1-3
COMM 4440 Developing and Evaluating Health Communication Campaigns	3
COMM 4760 Media Management and Distribution	3

Students must complete a minor approved by their academic advisor OR select 15 credits from the following listings.

Course Title	Credits
COMM 3820 Persuasive Communication OR COMM 3850 Advertising OR COMM 4400 INT Public Relations Media and Campaigns OR COMM 4760 Media Management and Distribution	3
FAM 3150 Consumer Rights and Responsibilities	3
HLTH 2700 Consumer Health	3
MIS 2030 Introduction to Business Analytics Prerequisites: MATH 1040 or QUAN 2600	3
MIS 3220 Business Intelligence Prerequisites: MATH 1040 or QUAN 2600, MIS 2030	3
MIS 3230 Data Mining for Business Prerequisites: MATH 1040 or QUAN 2600, MIS 2030	3
MKTG 3100 Consumer Behavior Prerequisite: MKTG 3010	3
SOC 3600 Social Statistics Prerequisite: MATH 1010 or equivalent	3
SOC 4220 Life in a Consumer Society	3

Course Title	Credits
Required: ACTG 2010 Survey of Accounting I OR BSAD 1010 Introduction to Business	3
ACTG 2020 Survey of Accounting II Prerequisite: ACTG 2010	3
ENTR 1002 Startup Innovation	3
ENTR 2002 Marketing Strategy for Small Business	1
ENTR 2003 Marketing Execution for Small Business	1
ENTR 2004 Branding for Small Business	1
ENTR 2006 E-Commerce for Small Business	1
HAS 3020 Health Care Marketing	3
MGMT 3010 Organizational Behavior and Management	3
MIS 2030 Introduction to Business Analytics Prerequisites: Math 1040 or QUAN 2600	3
MIS 3220 Business Intelligence Prerequisites: Math 1040 or QUAN 2600, MIS 2030	3
MIS 3230 Data Mining for Business Prerequisites: Math 1040 or QUAN 2600, MIS 2030	3
MKTG 3010 Marketing Concepts and Practices	3
MKTG 3100 Consumer Behavior Prerequisite: MKTG 3010	3
SOC 3600 Social Statistics Prerequisite: MATH 1010 or equivalent	3

Course Title	Credits
ART 1120 Design Concepts	3
ART 2430 Introduction to Graphic Design Prerequisite: ART 1120	3
ART 2450 CA Foundations of Photography: Color/Digital	3
ART 2750 Foundations of Video Art	3
ART 3430 Typography I Prerequisite: ART 2430 or Instructor Permission	3
ART 3445 Interaction Design I Prerequisite: ART 3430 or Instructor Permission	3
ART 4400 Advanced Graphic Design Prerequisite: ART 3445 or Instructor Permission	3
SOC 3600 Social Statistics Prerequisite: MATH 1010 or equivalent	3
WEB 1010 Exploring Web and User Experience	3
WEB 1400 Web Design and Usability	3
WEB 2200 Image Editing	3
WEB 2210 Computer Illustrations	3
WEB 2410 Web Animation I	3
WEB 2500 User Experience Design Prerequisite: WEB 1400	3
WEB 3300 Motion Graphics Prerequisites: WEB 2200, WEB 2300 or Instructor Permission	3
WEB 3530 Information Architecture Prerequisites: WEB 1400, WEB 2500	3